Does Juice Plus really work? Problems and complaints seem to plague this network marketing company… but are the complaints founded in fact? This article reveals the truth about claims of a Juice Plus scam.
A Brief Review of National Safety Associates – The Company Behind Juice Plus
Juice Plus is a product sold and distributed by National Safety Associates, a multi-level marketing company founded in 1970 by Jay Martin. Based in Collierville, Tennessee, the company started out retailing fire safety products door-to-door, and later expanded to sell water filtration equipment.
In 1986, the company adopted a multi-level marketing business model. In 1993, NSA began marketing Juice Plus, and later developed other nutritional products in the Juice Plus line.
NSA Juice Plus – An Explanation of the Product
NSA Juice Plus consists of powdered fruit and vegetable extracts that are fortified with vitamins and minerals and sold in an encapsulated form. NSA claims the product offers benefits related to a reduction in anti-oxidant stress and decreased risk of cardiovascular health issues. Their website states:
“The United States Department of Agriculture (USDA) recommends we eat 7 to 13 servings of fruits and vegetables every day. Most people don’t come anywhere close. Clinically proven Juice Plus+ helps you bridge the gap between what you should eat and what you do eat, every day.”
Juice Plus Problems and Complaints
It’s not difficult to find internet posts by dissatisfied customers who claim to have taken Juice Plus. Problems reported most often include skin rashes and eruptions after taking the product. This could be due to a simple food allergy, as consumers may fail to read the fine print on the nutritional supplement label, and may inadvertently ingest the product unaware of whether it contains an ingredient to which they are allergic.
A common counter-claim made by Juice Plus distributors is that the skin rashes are normal, and to be expected when the body is “detoxifying”. While this a possibility (at least in my personal experience with fasting and cleansing regimens), it is doubtful that the product contains sufficient amounts of anti-oxidants and nutrients to cause a massive “toxic flush” of the sort that could result in skin eruptions.
Critics also argue the company makes unfounded claims regarding the health benefits of Juice Plus. Problems critics refer to include that there is no scientific evidence to support the marketing claims that NSA makes regarding the purported health benefits of the Juice Plus products.
Behind the Claims of a Juice Plus Scam
But are the critics’ arguments founded in fact? NSA cites the results of 14 studies published in peer-reviewed scientific journals to support company claims regarding the health benefits of taking Juice Plus products. However, of the studies cited, critics claim only one study was actually independently funded; they say the rest were funded by NSA or the supplement manufacturer. While this does not necessarily mean that the studies are invalid, it does raise concerns regarding a conflict of interest among the researchers involved.
In addition, some critics claim that the studies cited used flawed methodologies and research. This points to the problem with citing “scientific” studies in order to support health claims of any nutritional supplement; that is, the general public, being unfamiliar with the scientific and statistical jargon used in such studies, is easily confused by such research. As any research scientist or statistician will tell you, research data and statistics can easily be manipulated to fool the unknowing.
Granted, the Juice Plus products do contain certain beneficial nutrients; however, this is mostly due to the fact that the product is fortified with nutrients during manufacturing. Having taken Juice Plus products myself, I can honestly state that I observed no noticeable difference in my health while taking the supplement.
However, such experiences are purely subjective, and the results one person experiences while taking a nutritional supplement may differ from another person’s experience. Case-in-point, a close relative continues to take the Juice Plus supplement and has related to me that they “feel better” when taking it on a daily basis.
The Juice Plus Business Opportunity
NSA offers a business opportunity promoting the Juice Plus products as an independent distributor using their “virtual franchise” model. Distributors earn money on the difference between wholesale cost and retail profit, in addition to a percentage commission of 6% to 22% based on sales volume.
While the compensation plan is extremely complicated, what it boils down to is that the distributor would need to build an organization of thousands of retail customers consuming the product month after month in order to build any significant income. Unfortunately, history and experience have shown that such compensation plans make it extremely unlikely that the average person will be able to trade their day job for a new career as a network marketing distributor.
While NSA is proven to be a strong network marketing company, there are certain questions regarding their marketing practices and product claims that should be answered by anyone looking at the company. Any decision to join NSA or any other multi-level marketing company is obviously a very personal one, and should be made on the basis of the individual’s own research and due diligence.
Having said that, I would personally encourage anyone who is thinking of joining a traditional MLM company such as NSA to stop first and take a look at a direct selling business that follows the G.P.T. model. If you would like more information on the business I chose, feel free to contact me at my website listed below.
About the Author:
The Network Marketing Maverick helps average networkers build above average incomes through savvy business training and advice that flies in the face of conventional industry wisdom.
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